An e-commerce service offering freshly cooked chef prepared takeaway food in your local area.
Cooks2you provided an easy and convenient service enabling customers to order freshly cooked chef prepared takeaway food for either delivery or collection in convenient locations for the chefs and customers.
The responsive e-commerce solution allowed customers to order food from available Chef’s within their postcode.
Each Chef controlled their own menus and availability via their account.
I worked with Cooks2you to design the product from the ground up. I designed the branding and website. Overseeing the project from concept to completion.
We began the project with a full-day design and discovery team workshop.
Competitive Analysis: We took time to review competitors and similar concepts. Developing an understanding of our landscape and environment.
Collaborative Design: The second part of the day focused on identifying key pages within the service and progressed into low fidelity pen and paper sketches. Allowing the team to capture ideas and debate ideas quickly.
Online Survey: We set up a landing page early in the process to allow customers and chefs to sign up to the service. This offered us an early set of interested users to survey and test the product with.
We pinned down 2 primary user types we would need to cater for the project to get started.
- New customers who would like to find out more and get started.
- Chefs who would like to cook for cooks2you.
The first iteration of the product listing page based on sketches from the collaborative design workshop.
After testing a postcode search was added to allow dishes to be searched in current area.
After re-testing the wireframe the layout was updated to a three column structure to allow for better content choreography and implement a responsive pattern for off-canvas navigation.
Product Display Wireframe
Exploring the creative direction using a pinterest moodboard to record direction. The above is a screenshot of the chosen direction.
Early Logo Development
Initial Logo ideas and development.
Logo Colour Usage
Colour palette for the logo.
Primary (left) and secondary (right) colour palettes.
Primary (left) and secondary (right) fonts.
Hand-drawn social media icons. Elements throughout the design were hand-drawn to help visually communicate the design concept.
Early designs experimenting with the chalk and blackboard approach.
Empty and populated states (left) and final (right) design.
Product teaser layout.
Playful early designs (left) and the final design (right).
Visual design for Iteration 2.0 of the product listings wireframe.
Visual design for the product display wireframe.
Page for allowing the Chef the ability to update their profile.
Page displaying orders and status of orders.
Page for Chefs to manage their menus.
“From the word go Jay was a brilliant support network, bringing life to my idea to identifying business needs. Jay being very creatively talented, was able to design with efficiency and reflect ideas and the vision for the site.”Jenna Johnson | Founder